Documentation / Marketing and creative
Marketing and creative
The creative studio, email platform, lifecycle automation, ads and feeds.
Everything in this section works against your real catalog, which is why the output is usable rather than generic.
Creative studio
Six generators, all of which read real product data and write to a shared library:
- Scripts — short-form video scripts with a hook, body and call to action.
- Ad copy — headline and primary-text variants sized for each channel.
- Storyboards — shot lists with framing notes.
- Angles — positioning options, so you test a claim rather than a colour.
- Briefs — a single document to hand to a creator or editor.
- Library — everything generated, searchable and reusable.
Generation consumes creative credits from your plan. The estimated cost is shown before each run.
Email platform
Mail sends from a domain you own. Settings → Email walks the DNS setup, and DKIM keys rotate on a schedule without you doing anything.
- Campaigns and lists, with suppression handled centrally so an unsubscribe applies everywhere.
- Templates with per-market and per-language variants.
- Bounce and complaint webhooks wired in, feeding a reputation view.
- Transactional sends deduplicated on order and event type, so nobody is emailed twice about one shipment.
Lifecycle automation
| Automation | Trigger |
|---|---|
| Abandoned cart | A cart with items and no order after the configured delay. |
| Restock alert | A product a customer subscribed to becomes available again. |
| Review request | A delivered order, after the configured settling period. |
| Wishlist price drop | A wishlisted product’s price falls below the price when it was added. |
Ads and attribution
Pixel and conversions-API wiring for the major channels, with UTM capture on landing and attribution carried through to the order record. Channel numbers reconcile with orders because they come from the same record.
Feeds
Google Shopping and comparison-engine feeds are generated on a schedule from published products only, so a staged or unpublished product can never appear in a feed.
Something wrong or missing on this page? Tell us — documentation corrections are treated as bugs.